People in companies change and grow; companies themselves tend to be inert Viewing a LinkedIn video class on innovation, these two words kept popping into my mind: growth and change. In the past, I have amongst others been commissioned to develop new growth points for companies. Gener

  The past months I have been approached by companies to help them define their innovation strategy. This sounds great, doesn’t it? Companies consciously making the effort to start exercising their innovation muscle. But what really gets me is the admission that these clients hav

The misconception that you can pivot yourself out of all problems, including not understanding your market. The sad reality of startup and new product innovation is that the odds are against you. Many studies show that the success rates for startups are challenging: 9 out of 10 start-

I recently re-read one the most inspiring books on entrepreneurism: Start-up nation,  by Dan Senor and Saul Singer . I quote from pages 120-121. “Large organization, whether military or corporate, must be constantly wary of kowtowing and groupthink, or the entire apparatus can rush he

Disruptive start-ups operate at the front-end of the market, i.e. where the business opportunity is still so fuzzy, you’re not even sure it really exists. Many discussions have been around defining the real need in the market, the definition of the first customer and how to segment yo